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The Real Cost of Short Cookie Windows: A Commission Calculation

SaaS
35–97% Hybrid
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Amazon's 24-hour cookie is the most discussed cookie policy in affiliate marketing. How much does it actually cost affiliates? Industry-wide data suggests that approximately 35% of product purchases happen more than 24 hours after the first product page visit. For products over $100, this rises to approximately 52%. On a hypothetical affiliate site generating 5,000 product link clicks per month on

Terms

Type
Hybrid
Range
35% – 97%

Tracking and contact

Language
English
Main market
Global

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Every rate found on the source page (12)
TypeValueExact wording
bare pct3535%
bare pct5252%
bare pct6565%
bare pct8282%
bare pct9393%
bare pct9797%
amount100$100
amount60$60
amount1.95$1,95
amount2.46$2,46
amount2.79$2,79
amount2.91$2,91

Terms change without notice and a headline rate is often first-payment only — confirm on the program's own page. How this data is sourced.

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