{
  "name": "Affiliate commission benchmarks by category",
  "version": "1.0",
  "source": "https://affiliate-registry.com/benchmarks",
  "licence": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "scope": "These aggregate statistics only, not the program records they are derived from."
  },
  "cite_as": "Affiliate Registry (2026). Affiliate commission benchmarks by category. https://affiliate-registry.com/benchmarks",
  "data_as_of": "2026-08-29",
  "measure": "Each program's highest published percentage (a program publishing 20-50% counts as 50). Null means the sources published nothing for that field; it never means zero.",
  "rows": [
    {
      "scope": "category",
      "category": "Other",
      "specialism": null,
      "programs": 65737,
      "with_pct": 18808,
      "median_pct": 10,
      "p25_pct": 5.7,
      "p75_pct": 20,
      "p90_pct": 35,
      "max_pct": 100,
      "with_flat_usd": 24340,
      "median_flat_usd": 20,
      "p90_flat_usd": 76.86,
      "with_cookie": 7963,
      "median_cookie_days": 30,
      "recurring": 294,
      "lifetime": 56,
      "networks": 693
    },
    {
      "scope": "category",
      "category": "Nutra & Health",
      "specialism": null,
      "programs": 19785,
      "with_pct": 2477,
      "median_pct": 10,
      "p25_pct": 6,
      "p75_pct": 18,
      "p90_pct": 30,
      "max_pct": 90,
      "with_flat_usd": 11323,
      "median_flat_usd": 24.5,
      "p90_flat_usd": 67,
      "with_cookie": 968,
      "median_cookie_days": 30,
      "recurring": 12,
      "lifetime": 3,
      "networks": 327
    },
    {
      "scope": "category",
      "category": "E-commerce",
      "specialism": null,
      "programs": 19705,
      "with_pct": 8431,
      "median_pct": 7,
      "p25_pct": 4,
      "p75_pct": 10,
      "p90_pct": 20,
      "max_pct": 100,
      "with_flat_usd": 2714,
      "median_flat_usd": 38,
      "p90_flat_usd": 80,
      "with_cookie": 2380,
      "median_cookie_days": 30,
      "recurring": 65,
      "lifetime": 12,
      "networks": 506
    },
    {
      "scope": "category",
      "category": "iGaming",
      "specialism": null,
      "programs": 17633,
      "with_pct": 3168,
      "median_pct": 40,
      "p25_pct": 30,
      "p75_pct": 50,
      "p90_pct": 50,
      "max_pct": 100,
      "with_flat_usd": 6874,
      "median_flat_usd": 90,
      "p90_flat_usd": 221.85,
      "with_cookie": 510,
      "median_cookie_days": 30,
      "recurring": 1081,
      "lifetime": 2,
      "networks": 1071
    },
    {
      "scope": "category",
      "category": "Mobile",
      "specialism": null,
      "programs": 12164,
      "with_pct": 245,
      "median_pct": 14,
      "p25_pct": 6.9,
      "p75_pct": 30,
      "p90_pct": 70,
      "max_pct": 90,
      "with_flat_usd": 10980,
      "median_flat_usd": 0.2,
      "p90_flat_usd": 6.67,
      "with_cookie": 124,
      "median_cookie_days": 30,
      "recurring": 7,
      "lifetime": 1,
      "networks": 228
    },
    {
      "scope": "category",
      "category": "Finance",
      "specialism": null,
      "programs": 10011,
      "with_pct": 1077,
      "median_pct": 70,
      "p25_pct": 21,
      "p75_pct": 80,
      "p90_pct": 80,
      "max_pct": 100,
      "with_flat_usd": 5554,
      "median_flat_usd": 28.51,
      "p90_flat_usd": 600,
      "with_cookie": 388,
      "median_cookie_days": 30,
      "recurring": 29,
      "lifetime": 14,
      "networks": 166
    },
    {
      "scope": "category",
      "category": "Software & SaaS",
      "specialism": null,
      "programs": 8785,
      "with_pct": 5342,
      "median_pct": 25,
      "p25_pct": 15,
      "p75_pct": 38.4,
      "p90_pct": 60,
      "max_pct": 100,
      "with_flat_usd": 1852,
      "median_flat_usd": 30,
      "p90_flat_usd": 300,
      "with_cookie": 2408,
      "median_cookie_days": 60,
      "recurring": 827,
      "lifetime": 426,
      "networks": 258
    },
    {
      "scope": "category",
      "category": "Dating",
      "specialism": null,
      "programs": 8467,
      "with_pct": 588,
      "median_pct": 50,
      "p25_pct": 24,
      "p75_pct": 80,
      "p90_pct": 90,
      "max_pct": 100,
      "with_flat_usd": 4621,
      "median_flat_usd": 3.4,
      "p90_flat_usd": 22.5,
      "with_cookie": 51,
      "median_cookie_days": 30,
      "recurring": 12,
      "lifetime": 5,
      "networks": 148
    },
    {
      "scope": "category",
      "category": "Travel",
      "specialism": null,
      "programs": 3327,
      "with_pct": 2256,
      "median_pct": 5,
      "p25_pct": 4,
      "p75_pct": 8,
      "p90_pct": 20,
      "max_pct": 100,
      "with_flat_usd": 302,
      "median_flat_usd": 9,
      "p90_flat_usd": 72.25,
      "with_cookie": 603,
      "median_cookie_days": 30,
      "recurring": 11,
      "lifetime": 4,
      "networks": 165
    },
    {
      "scope": "category",
      "category": "Sweepstakes & Surveys",
      "specialism": null,
      "programs": 3242,
      "with_pct": 64,
      "median_pct": 70,
      "p25_pct": 37.5,
      "p75_pct": 80,
      "p90_pct": 80,
      "max_pct": 100,
      "with_flat_usd": 1745,
      "median_flat_usd": 2,
      "p90_flat_usd": 30,
      "with_cookie": 9,
      "median_cookie_days": 30,
      "recurring": 7,
      "lifetime": 3,
      "networks": 40
    },
    {
      "scope": "category",
      "category": "Crypto",
      "specialism": null,
      "programs": 2670,
      "with_pct": 236,
      "median_pct": 35,
      "p25_pct": 18.8,
      "p75_pct": 50,
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      "max_pct": 87,
      "with_flat_usd": 2058,
      "median_flat_usd": 700,
      "p90_flat_usd": 1000,
      "with_cookie": 82,
      "median_cookie_days": 30,
      "recurring": 67,
      "lifetime": 54,
      "networks": 39
    },
    {
      "scope": "category",
      "category": "Adult",
      "specialism": null,
      "programs": 2431,
      "with_pct": 426,
      "median_pct": 35,
      "p25_pct": 15,
      "p75_pct": 50,
      "p90_pct": 60,
      "max_pct": 100,
      "with_flat_usd": 1464,
      "median_flat_usd": 24,
      "p90_flat_usd": 43,
      "with_cookie": 78,
      "median_cookie_days": 30,
      "recurring": 9,
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      "networks": 58
    },
    {
      "scope": "category",
      "category": "Entertainment & Media",
      "specialism": null,
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      "with_pct": 950,
      "median_pct": 5,
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      "max_pct": 100,
      "with_flat_usd": 94,
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      "p90_flat_usd": 96.7,
      "with_cookie": 324,
      "median_cookie_days": 45,
      "recurring": 9,
      "lifetime": 0,
      "networks": 16
    },
    {
      "scope": "category",
      "category": "Gaming",
      "specialism": null,
      "programs": 1959,
      "with_pct": 301,
      "median_pct": 4,
      "p25_pct": 3,
      "p75_pct": 7,
      "p90_pct": 12,
      "max_pct": 80,
      "with_flat_usd": 957,
      "median_flat_usd": 0.55,
      "p90_flat_usd": 7.32,
      "with_cookie": 95,
      "median_cookie_days": 30,
      "recurring": 0,
      "lifetime": 0,
      "networks": 138
    },
    {
      "scope": "category",
      "category": "Services",
      "specialism": null,
      "programs": 1818,
      "with_pct": 411,
      "median_pct": 11,
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      "with_flat_usd": 240,
      "median_flat_usd": 35,
      "p90_flat_usd": 250,
      "with_cookie": 37,
      "median_cookie_days": 90,
      "recurring": 8,
      "lifetime": 3,
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    },
    {
      "scope": "category",
      "category": "Education",
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      "with_cookie": 375,
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    },
    {
      "scope": "category",
      "category": "Home & Real Estate",
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      "p90_flat_usd": 286.2,
      "with_cookie": 27,
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    },
    {
      "scope": "category",
      "category": "Business Services",
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      "with_cookie": 157,
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    },
    {
      "scope": "category",
      "category": "Sports & Outdoors",
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      "with_pct": 440,
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      "p90_flat_usd": 11.25,
      "with_cookie": 65,
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    },
    {
      "scope": "category",
      "category": "Telecom & Internet",
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      "with_cookie": 23,
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    },
    {
      "scope": "category",
      "category": "Make Money Online",
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    },
    {
      "scope": "category",
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      "networks": 22
    },
    {
      "scope": "specialism",
      "category": "Nutra & Health",
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      "with_pct": 590,
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    },
    {
      "scope": "specialism",
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    },
    {
      "scope": "specialism",
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      "with_flat_usd": 1067,
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      "p90_flat_usd": 22.5,
      "with_cookie": 9,
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      "recurring": 4,
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    },
    {
      "scope": "specialism",
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      "specialism": "Fashion & Apparel",
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      "with_pct": 899,
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      "with_cookie": 199,
      "median_cookie_days": 30,
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    },
    {
      "scope": "specialism",
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    },
    {
      "scope": "specialism",
      "category": "Entertainment & Media",
      "specialism": "Media & Marketing",
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      "with_cookie": 204,
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    {
      "scope": "specialism",
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    {
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      "p90_flat_usd": 228.52,
      "with_cookie": 296,
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    },
    {
      "scope": "specialism",
      "category": "Gaming",
      "specialism": "Online Games",
      "programs": 791,
      "with_pct": 190,
      "median_pct": 3,
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    },
    {
      "scope": "specialism",
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      "specialism": "Accessories",
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    },
    {
      "scope": "specialism",
      "category": "Nutra & Health",
      "specialism": "Supplements",
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      "with_pct": 192,
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    },
    {
      "scope": "specialism",
      "category": "iGaming",
      "specialism": "Casino",
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    {
      "scope": "specialism",
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      "median_cookie_days": 30,
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    },
    {
      "scope": "specialism",
      "category": "E-commerce",
      "specialism": "Electronics & Appliances",
      "programs": 470,
      "with_pct": 179,
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      "median_flat_usd": 4,
      "p90_flat_usd": 30.03,
      "with_cookie": 78,
      "median_cookie_days": 30,
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      "networks": 74
    },
    {
      "scope": "specialism",
      "category": "Finance",
      "specialism": "Insurance",
      "programs": 352,
      "with_pct": 91,
      "median_pct": 30,
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      "p90_flat_usd": 29.32,
      "with_cookie": 138,
      "median_cookie_days": 30,
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    },
    {
      "scope": "specialism",
      "category": "Home & Real Estate",
      "specialism": "Home Improvement",
      "programs": 340,
      "with_pct": 231,
      "median_pct": 8,
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      "p75_pct": 80,
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        "to": 90,
        "n": 150
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        "to": 20,
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        "to": 90,
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        "from": 90,
        "to": 100,
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        "to": 10,
        "n": 8107
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        "to": 80,
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        "from": 80,
        "to": 90,
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        "from": 90,
        "to": 100,
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        "to": 100,
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        "to": 10,
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        "to": 80,
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        "from": 90,
        "to": 100,
        "n": 161
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        "to": 10,
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        "to": 20,
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        "to": 80,
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        "from": 10,
        "to": 20,
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        "from": 70,
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        "from": 90,
        "to": 100,
        "n": 5
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    ],
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        "to": 10,
        "n": 23
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        "from": 10,
        "to": 20,
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        "from": 90,
        "to": 100,
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        "to": 20,
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        "n": 527
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        "n": 954
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        "n": 828
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        "from": 70,
        "to": 80,
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        "from": 80,
        "to": 90,
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        "from": 90,
        "to": 100,
        "n": 8
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}